Branding is why. Marketing is how.
Let Your Brand Tell A Story
81% of consumers say they need to be able to trust a brand before buying from them. Make it brand!
Make It Easy For People To Understand
Every successful brand has a powerful purpose behind it. And so should you.
Use the golden circle (Why, How, What) as the foundation to build your brand on top.
Be consistent with your brand personality across all points of contact. Your brand should be visible and reflected in everything that your customer can see, read, and hear.